Website development and SEO for atosbjjzurich.com

The client

https://atosbjjzurich.com/

### Case Study: Website Design Project for Atos BJJ Zurich

#### Introduction  
Atos BJJ Zurich, a premier Brazilian Jiu-Jitsu academy in Zurich, Switzerland, approached SoftIndigo in late 2024 with a vision to revamp their online presence. Their existing website, https://atosbjjzurich.com/, was outdated, lacked mobile responsiveness, and failed to reflect the academy’s vibrant community and professional training environment. The goal was to create a modern, user-friendly website that would attract new members, provide easy access to class schedules, and showcase their world-class instructors and achievements. SoftIndigo, with its expertise in website design and digital marketing, took on the challenge to deliver a visually stunning and functional platform.

#### The Challenge  
Atos BJJ Zurich faced several issues with their old website. The design was cluttered, with a dated aesthetic that didn’t resonate with their target audience of fitness enthusiasts and martial arts practitioners aged 18-40. Navigation was cumbersome, making it difficult for users to find essential information like class timings, membership details, and instructor profiles. The site wasn’t optimized for mobile devices, a critical flaw given that over 60% of their visitors accessed the site via smartphones. Additionally, the website lacked SEO optimization, resulting in low visibility on search engines, which hindered their ability to attract new students in a competitive market.

#### Our Approach  
SoftIndigo began with a discovery phase, conducting stakeholder interviews with the Atos BJJ Zurich team to understand their brand identity, goals, and audience needs. We identified key priorities: a clean, modern design, seamless navigation, mobile responsiveness, and improved SEO performance. Our team also analyzed competitor websites to ensure Atos BJJ Zurich would stand out in the martial arts community.

We crafted a user-centric design strategy, starting with wireframes to map out the site’s structure. The homepage was designed to feature a bold hero section with high-quality images of training sessions, immediately capturing the academy’s energy. We prioritized intuitive navigation by implementing a sticky menu with clear sections: Home, About, Classes, Instructors, Membership, and Contact. To address mobile responsiveness, we adopted a mobile-first design approach, ensuring the site looked flawless on all devices.

For the visual design, we chose a sleek, minimalist aesthetic with a color palette of black, white, and gold—reflecting the academy’s professional yet welcoming vibe. Custom icons and dynamic elements, like a live class schedule widget, were integrated to enhance user engagement. We also optimized the site for SEO by incorporating relevant keywords like “Brazilian Jiu-Jitsu Zurich” and “BJJ training Switzerland,” improving search engine rankings.

#### Implementation and Development  
The development phase involved building the website on a WordPress platform for easy content management. We integrated a booking system for class registrations, allowing users to sign up directly on the site. To boost engagement, we added a blog section for Atos BJJ Zurich to share training tips and academy updates. The site was rigorously tested across devices and browsers to ensure functionality and speed, with load times reduced to under 2 seconds.

#### Results  
Launched in early 2020, the new https://atosbjjzurich.com/ delivered impressive results. Within three months, website traffic increased by 70%, with a 50% rise in mobile users. The improved SEO strategy boosted their Google ranking, placing them on the first page for key search terms. Membership inquiries surged by 40%, and class registrations through the booking system doubled. The Atos BJJ Zurich team praised SoftIndigo’s collaborative approach, noting the site’s design perfectly captured their brand essence. This project not only elevated their online presence but also solidified their position as a leading BJJ academy in Zurich.