What is ORM?
ORM is the short form of online reputation management.
The purpose of ORM activity is to restrict/ hide/ remove your brands / services/ product’s negative reviews or any negative remarks which hamper your brand image among people.
There is a wide variety of ORM services offered by companies.
When you Google your company or anyone’s company, are the results useful for you when you want to get the product or services? Do these results have any impact on your decision-making process? A strong positive presence creates opportunities for you, always. Just opposite to it, negative, inaccurate, or defamatory information erodes trust and compromises relationship.
Do you know, there 6 billion searches made every day? Yes, there is huge traffic on the internet round the clock, and reviews on feedback play a major role in decision making.
Where ORM is required?
Online reputation management (ORM) is all about regular monitoring and improving how your business is visible online/Google/social media.
Before a visitor ever land on your website or call you- what they will find when they look for you? And will they like it? In simple words is your online presence helpful in your business growth or its working against you?
This is the actual purpose of ORM or online reputation management.
Online Reputation Management Services - What is the process?
Our ORM process includes the following:
- Review & analysis of the actual issue
- Find out the cause of the issue
- Start the promotion of existing positive reviews/ content
- Creation of new content and social media profile
- Start active participation and involvement in the social media (through forums, blogs, social networking) with target/relevant audience
- Start responding to negative reviews through different online media.
Talk now with our Expert to Repair your Online Reputation.
How Do I Know What My Reputation Is?
You should aware of a few things before stepping into ORM process, you have to first analyze your online presence.
You can measure your online presence by using our checklist below:
- Google your business, your people, or product name, and look at the first five listings.
- Are you in the first five listings? If not, you’ve got work to do on your search ranking.
- Are the links you’re seeing positive? Hey, not everyone’s a happy customer. Just make sure that the first impression you show on Google is as positive as possible.
- Is there evidence of thought leadership or industry expertise?
- Are there any outright ORM fires that need to be addressed?
Check your Google My Business listing
Does one exist?
✔ Is the information accurate?
✔ Check your Social media reviews/reputation/feedback:
✔ How many followers do you have?
✔ When was the time of your last posting?
✔ Do you respond to comments?
✔ Do you respond to the inbox messages?
✔ What’s the average response time?
✔ Does your posting represent and reflect your brand?
Check all major review sites
Google reviews are the most important factor in ORM. Do you have any? Are you responding to reviews? How many stars do you have? Do you have any strategy for the improvement of reviews?
▪ Check out your Facebook/ Twitter/LinkedIn/Instagram reviews. Are customers leaving reviews on your social media page? Is your team responding to them?
▪ You can check out other review sites like Angie’s List, Yelp, and TrustPilot.
How to select the top ORM Company?
You could find millions of agencies who are offering #1 ORM services in India but choosing the best is the biggest challenge. Knowledge of quality parameters, performance measurement methods and all will definitely help you if you are finding the best.
You should check the cost and past work when you are planning to finalize someone to award the ORM project.
We are 15+ years old company dealing with digital marketing, website design, and development, and mobile app development.
Hire us if you are looking for an affordable, reliable, committed, and result-oriented top ORM Company to achieve your business goals.
We analyze everything very carefully which is related to your online reputation then make a robust strategy for you which is fully customized for you.
We assign every project to a dedicated account manager so that you get full satisfaction, a real-time report, and communication on your project. These unique factors make us the top-rated digital marketing agency.